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The company, with headquarters in Lancashire, is engaged in software application and development, and telecommunication services. The company is a leading provider of interactive and multi-channel communications across mobile and fixed-line telecommunications and the Internet. The company, incorporated in 2004, was formerly known as Sharelease PLC.

The company offers communication convergence, which is designed to present clients with choices, then guide them through decisions needed to achieve their business needs. The company then advises the client in regards to regulations, standards and best practice, whilst determining the business impact and the key performance indicators. The company also uses multiserve platform that achieves connectivity across all major communication protocols encompassing short messaging services (SMS), multimedia messaging (MMS), wireless application protocol (WAP), location-based services (LBS), Web, voice and e-mail.

The company delivers its solutions and services to many sectors of industry, with clients range from SMEs to multi-national enterprises, to public sector organisations. These clients include Fiat Auto UK, Environment Agency, Media General Inc, and 24 Hour Price Check. The company's partnership agreements can develop across a variety of disciplines, from sales and marketing collaboration, to technical and service relationships within specific geographic locations and industries.