Startup Marketing Mix


2012-05-17 18:00
2012-05-17 21:00
Etc/GMT

Background

Some of us believe marketing is for the later stage. Others embrace marketing from day 1. How can marketing help us drive our brand forward, leading to greater number of users and customers for our products and help revenue growth? What should be in our marketing mix? What does 4Ps (product, price, place and promotion) mean? Join us on the 17th May to learn from the pros.

Resources



Funnelnomics Marketing Management Diagrams Integrating Marketing and Pr for SEO Success

Speakers


GaryTurner's picture

Gary Turner, UK Managing Director, Xero.com

Gary is a veteran of running accountancy software companies in the UK, starting with Pegasus, Microsoft and now with Xero. Started in 2006 and listed on New Zealand Stock Exchange, Xero is an online accounting software product designed specifically for the small business. Gary will share the marketing mix adopted by Xero, as they continue to head towards becoming the market leader in Australasia, UK and the Americas.

paulfabretti's picture

Paul Fabretti, Digital Director, Brazen PR

Paul co-founded Manchester's first social media agency Gabba in 2009. Paul is an experienced speaker and a regular columnist for respected US marketing publications MarketingProfs and Social Media Today. Paul will speak about how social media can help tech companies achieve a competitive advantage.

DomHodgson's picture

Dom Hodgson, CEO, Ember Ads

Dom has started many companies, conferences and initiatives. Recognised as an authority in Affiliate marketing, Dom will share his experiences and discuss how affiliate marketing could be adopted by tech companies as a part of marketing mix to grow revenues.



Company Presentations





Programme: 

18:00 Registration, networking and bite to eat
18:30 Kickstart - Feedback from Northern Tech Awards
18:45 Speeches

Marketing Mix of Xero - a leader in accounting software for small business
Affiliate Marketing for Tech Companies - Dom Hodgson
Social media for Tech Companies - Paul Fabretti

19:45 Break
20:00 Panel discussion - Marketing Mix for Tech Companies
20:30 Company Presentations

edocr.com
ITS Technologies
Malinko

21:00 Off to KRO Bar for Networking

Disclaimer: The format may change to suit the speakers and presenting companies. The event will be filmed and photographs taken for display on this website and elsewhere.

Fees: 

Click on appropriate option:

£35 + VAT = £42.00 - Standard
£25 + VAT = £30.00 - Early bird
£20 + VAT = £24.00 - Full time students (you must not be in paid employment)
FREE - Members on Annual Membership Plan (to register your attendance, just let us know your username via email)


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Startup Marketing Mix





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