Mobile 2.0 - Tech Theme Series

2008-02-21 18:00
2008-02-21 21:00

Northern StartUp 2.0 Technology event series bring you..

Mobile 2.0

Introduction by Imran Ali

The umbrella term Web 2.0 provided a helpful framework for understanding various intersecting and overlapping trends, business models and design patterns across the internet industry. Despite the exponential growth of mobile communication and computing, Mobile 2.0 doesn't describe an similarly epochal shift in mobility. The mobile industry remains mired in structural issues ranging from 3G debt to closed business and technology models...and yet carries a promise of reshaping culture, technology and business much more so than the web alone.

Openmoko, Google's Android, Apple's iPhone, Nokia's Trolltech acquisition, new ethnographic research and 'the next billion' customers in emerging markets all point to a increasing entanglement of the Web and mobility.

  • Are mobiles simply windows into Kevin Kelly's One Machine and the wider web?
  • Should we consider the web and mobile web as distinct?
  • Do we design for mobiles or mobility?
  • What do people really desire from mobile technology and services?
  • Are mobiles really what computers have become?

Understanding the future of mobility is about asking the right questions, postulating scenarios and deeply understanding the motivations of users - something the industry has singularly failed to do.

Mobile 2.0 seeks to explore these scenarios and questions with a range of speakers drawn from the communications industry; including thought leaders, investors and senior management. We hope you'll join us in sharing their thoughts.

Moderated by Robert Wakeling, CEO of Wadaro


+ Norman Lewis -

+ Eric Hobson - How consumers use mobiles and trends; a window on the future – Korea and Japan; the distribution landscape, Operators, Handset Manufacturers, D2C; technical constraints to Mobile 2.0 and how the are breaking down; the migration of Web 2.0 services to mobile

+ Paul Sandham - Dichotomy 2.0 - The participative web and advertising. Sanoodi, based in Snowdonia, North Wales is already an established Google maps mashup site that supports the recording of A to B outdoor activities such as; running, cycling, walking and mountain biking. Its growing community of over 12000 unique users have in its first year created 50,000 routes on six continents, routes that already cover over a million miles! Since version 1 moved from Beta in May last year, little has changed on the current site. Progress behind the scenes, however has been considerable. The Summer of 2007 has seen an entirely new application being developed in Bangor in consultation with a number of global players in the Mobile Internet and GIS sectors. The new site, API and mobile device applications (SMDA) are currently in private beta testing and will be made available as a public beta in March. The strategic aims of Sanoodi have remained consistent throughout this phase of its development: "Build the community, don't clutter the site with ads, and be operationally efficient." We will briefly describe how this strategy is being delivered and developed across convergent technologies whilst ensuring that Sanoodi has the ability a to sustain a growing, easily manageable revenue stream.
by focusing specifically the following aspects: The evolution of the Sanoodi community, application and web-site. Dealing effectively with the dichotomy of web 2.0 and advertising Mobile Sanoodi. Paul Sandham is the senior snood at Sanoodi

+ Tim Panton - Tim will be discussing some technological changes, which may shape the future of Mobile 2.0. These jigsaw pieces include: Web 2.0 changes in expectations, the imminent launch of the .tel Top level domain, the increasing programmability of iPhone and Android, and improvements in loudspeaker technology. Tim will try to indicate how these parts might come together and form a whole.

+ Ed French - Investor's view point of 3GSM Barcelona - The Mobile Congress


18:00 to 18:30 Registration
18:30 to 19:00 Networking
19:00 to 20:00 Speeches
20:00 to 20:15 Break
20:15 to 21:00 Panel Discussion


Cost to attend this event is £25 (£10 for students with valid student union card). Please bring correct change

Note: Annual subscription for 12 events is £250


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