Beyond Mobile 2.0 - the emergence of iPhone, Android and others as platforms for innovation

2009-02-24 18:00
2009-02-24 21:00

Having discussed and debated Mobile 2.0 12 months ago, this time we will discuss the growth of iPhone, Android and other technologies as platforms for creation of new products and services and their relevance to both consumers and businesses alike.

As we are approaching a new phase of mobile Internet, innovative companies are creating mashups incorporating 3G, WiFi, Bluetooth, video and location based services. In this environment, it is crucial to understand the strategic and tactical steps that executives, entrepreneurs and investors should take to ensure that they are not left behind with the mobile Internet revolution. Those who develop strategies to improve customer, supplier, employee and management communications using mobile Internet are bound to gain significant competitive advantage.

Do your product roadmap includes mobile Internet? Does mobile Internet form part of your communications strategy? Want to know more? Then this event is for you.



18:00 Registration and networking
18:30 Update on Tech StartUps
19:00 Speeches
19:45 Break
20:00 Panel discussion
20:40 StartUp4Slaughter
21:00 Move to Kro Bar across the road (optional)
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5 mins presentation by a tech startup highlighting a specific problem it has. Through rapid Q&A, audience attempts to find answers within 10 mins. Get in touch if you wish to grab this slot. Here is the first ever StartUp4Slaughter - enjoy the video


More speakers and panelists will be added over the coming days and weeks

Katie Lips, Mobile Strategist at Appostles

Katie Lips is author of "The Amazing iPhone Report", a Guide to the platform for business owners. Katie will offer an overview of what makes the iPhone platform special and how both iPhone and Android offer supportive environments for developers and entrepreneurs. "New Mobile" is no longer a walled garden, but as developers are fast creating thousands of new apps, the ecosystem (the iPhone App Store at least) is fast becoming a crowded space. How can mobile 2.0 developers make sure their apps stand out? Katie will outline some trending strategies in "new mobile marketing" and share some lessons learnt from Kisky's recent launch of iPhone application Coffee Buzz.

Dave Verwer, CTO, Shiny Development

Since Apple released the iTunes application store in July last year over 10,000 applications have been released and total application download numbers top 300 million so it is safe to say that the application store has been a success, but what makes a compelling iPhone application? The iPhone offers a fantastic array of hardware and software features but using these features effectively on a 3.5" mobile phone screen can be a challenge. This session will take a high level look at the features of the phone that application designers have access to and look at some guidelines for making a killer iPhone application.

Rhys Jones, CEO - Sanoodi

Rhys returns to #NS20 to discuss the success Sanoodi (and pet project Locly) has made by building robust and versatile mobility solutions to complement their online presence. His discussions will focus on iPhone, Nokia, Blackberry, etc. Rhys is a serial entrepreneur with two successful exists (Secure Trading and Accountis).

Robert Wakeling's picture

Robert Wakeling, CEO - Wadaro

Robert Wakeling, currently CEO of Wadaro, has in the past held senior management positions in companies such as Openwave and Magic4. Openwave had their own terminal platform and Magic4 integrated their 3rd party messaging Clients into various manufacturers platforms. Having experienced the practicalities around developing software products for terminals, Robert can explain how vendors have traditionally implemented their devices and how they have or tried to move to a platform based offering and why.

Ben Hookway

Summary of Mobile World Congress that took place last week in Barcelona. Ben founded and exited from Next Device, which was funded by Rising Stars


Pay by Paypal before the event:

1. Student £10.00 - must show valid Student Union Card and must not be employed
2. Tech StartUp £25.00 - must be listed as a startup. If not contact Manoj today to have your company listed
3. All Others £35.00

VAT will be applied on top of above prices at prevailing rate.

Payment at door for all - £40.00 - buy now to avoid paying more at door

Click on thumbnail to download the relevant invoice (L to R: Student, Tech StartUp and Others)

Invoice: Northern StartUp 2.0 - Event Attendance - £10.00 - Students Only Invoice: Northern StartUp 2.0 - Event Attendance - £25.00 Tech StartUps Only Invoice: Northern StartUp 2.0 - Event Attendance - £35.00

Notice: By attending this event, you grant permission for publishing photographs and videos taken at the event on public websites. Do contact us if you have any specific issues regarding this statement


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