Tech StartUps and Digital Advocates

2009-07-22 18:00
2009-07-22 21:00


Join us on 22nd July 2009 from 6 to 9pm at University of Manchester Incubator Company (UMIC), 48 Grafton Street, Manchester, M13 9XX to hear north's leading tech entrepreneurs present their companies to a panel of Digital Advocates from Mccann Erickson, Latitude Group, MC2, And Digital, et al.

The event exposes innovative products to Digital Advocates who hold accounts with blue chips such as Tesco, NHS, UPS, Aldi, Auto Direct, Sainsbury's, Marshals, etc.

Through presentation, companies will explain their value propositions both for the end client as well as for the Digital Advocates (sell to and sell through strategy). Digital advocates will query each company to evaluate the potential benefits and commercial opportunities.


Richard Gregory's picture  

Richard Gregory, Chief Operating Officer, Latitude Group, £40 million revenues (2007)

Latitude was formed in 2001, just as search engine marketing was coming into being. In 2007, Latitude reported revenues of £40 million with sales growth of 33%. As COO, Richard is responsible for overseeing the successful delivery of Search Engine Marketing campaigns for all of Latitude’s clients and provides clients with strategic advice on the European Search Engine Marketplace. Richard is the UK Chair of SEMPO and regularly speaks at industry events, including Haymarket’s Integrated Brand Building event, Jupiter Events’ Search Engine Strategies conference, the NMA Online Marketing Show and Ad Tech.

Kevin MacKay's picture  

Kevin McKay, Director, McCann Erickson

Head of Digital at the McCann Manchester City Centre office - McCann Metro. Specialising in digital innovation, emerging digital platforms, applications, web solutions and usability. McCann Metro is the technical hot house servicing McCann Erickson Communications House in Prestbury. Previously, head of all digital comms within the full service agency - CBJWT Manchester.Set up the digital department that grew to approx 30% of the agency.

Mike Perls's picture  

Mike Perls, Chief Executive Officer, MC2

MC2 is the largest independent marketing agency in the North providing strategic marketing consultancy together with the teams to deliver PR, brand strategy and design, new media, advertising and investor relations. Mike established MC2 in 1999 and has overseen 9 years of straight line growth averaging 26% year on year. Mike sits on the regional board of the IOD, chairs the managing partners forum, the UK India Business Council Next Gen board and is an active member of the NSPCC Business Group.

tomcheesewright's picture  

Tom Cheesewright, Strategy Director, And Digital

In marketing since 2000, learnt through experience rather than education. Working with the largest global brands (BT, HP, IBM and Orange) and the tiniest early-stage startups (, mGami, and FaceTec), I have developed a simple philosophy of focusing on the techniques that work, delivering a measurable result, usually sales.



LAMP Digital  

Since our inception in 2006, LAMP Digital has worked jointly with a number of very early stage tech startup businesses; to deliver demonstrable proof of concept software which allows the organisation to move to the next stage, often first round of investment. We have undertaken these projects on an extremely flexible working basis, from fully joint ventures to equity share and revenue share arrangements. We have now taken one of our clients’ projects to market where it is now being implemented with Vodafone and T-Mobile World-wide, proving to be commercially extremely successful.


  The University of Manchester Incubator Company Limited (UMIC) manages the facilities and business support associated with The University of Manchester’s incubation activities. With its growing portfolio of incubators, covering both the Bioscience and IT/Hi-Tech sectors, UMIC provides an optimal environment for spin-outs, start-up companies and SMEs to reside and grow.

PITCHING COMPANIES, UK's only Document publishing, distribution and interactivity platform makes your documents work harder for you. It allows all your press releases, brochures, leaflets, catalogues, data sheets, specifications, user manuals and any other documents to be available through one source; fully indexed by Google and other search engines. Your documents can immediately be shared, embedded and distributed to over fifty services including Facebook and Twitter. All your documents can be stored under your own company profile alongside your business details, latest news, website and contact details fully categorised.

phoneFromHERE-logo.jpg, An 'e-0800 number' for the Web! supplies instant verbal communication to Web users and online communities. Users are not required to download any software, surrender personal information, or even use a phone. can help increase Website traffic and stickiness, by enabling the Webpage to become a handset and delivering integrated live voice chat.


WebVM, Web video marketing

Web video uses audiovisual content as a means of communicating commercial or marketing messages to an audience over the Internet with ability to measure results in real time.


Posture Minder

PostureMinder helps computer users protect their health and well-being through better posture and working habits. For employers it's a cost-effective means to protect staff health, reduce absences, demonstrate corporate social responsibility, encourage increased productivity and protect against compensation claims.

Notice: By attending this event, you grant permission for publishing photographs and videos taken at the event on public websites. Do contact us if you have any specific issues regarding this statement


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