CANDDi is a fast-growing technology business delivering practical software solutions to sales and marketing challenges. Today we are focused on supporting the motor industry, working with manufacturers and dealers to increase the efficiency and effectiveness of their sales and marketing through tracking and analysis of individual sales prospects.CANDDi joined the Difference Engine technology accelerator programme in March 2010 and twelve months later raised £100,000 funding from the North East Proof of Concept fund, managed by Northstar Ventures. This has fuelled the development of the product and supported additional recruitment to the development team.