Nuji was founded by Dean, Vincent and Anton in February 2010, after being frustrated by how difficult it was to discover products they actually liked.

Their belief is that social recommendations will always beat computer driven algorithms and a mixture of the two is incredibly powerful. Today, Nuji is focused on making product discovery as fun and easy as possible by allowing people to follow others with similar taste in clothes, music, books, films and more.

Nuji is a Seedcamp 2010 winner.

Nuji Ltd. is headquartered in London, with operations in New York and Paris.