Cloud Computing Demystified

2009-04-15 18:00
2009-04-15 21:00

Venue: eOffice Manchester Kick-start: 6pm Rightly or wrongly, Wikipedia defines "Cloud Computing" as a style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet without users needing knowledge of, expertise in, or control over the technology infrastructure "in the cloud" that supports them. The concept incorporates infrastructure as a service (IaaS), platform as a service (PaaS) and software as a service (SaaS) as well as Web 2.0 and other recent technology trends which have the common theme of reliance on the Internet for satisfying the computing needs of the users. Examples of SaaS vendors include and Google Apps as well as our local tech startup,, all of which provide business applications online that are accessed from a web browser, while the software and data are stored on the servers. In the case of, the company is currently exploring further use of Cloud Computing to achieve a competitive advantage, and believes this event would be key to finalising its options. It's easy to get lost in all the talk about cloud computing. Everybody seems to have a cloud, connects to the cloud, is cloud-enabled, or at the least, is cloud-ready. There's a lot of jargon, but it's not all fluff and buzz. Behind that jargon are some very real business and technology benefits. This event will help you unravel the mysteries of cloud computing. Here are some excellent guides to help you courtesy of edocr.

Understanding Cloud Computing Cloud Computing - Today and Tomorrow Cost-Bene�t Analysis of Cloud Computing versus Desktop Grids Intel - Developing an Enterprise Cloud Computing Strategy




Microsoft BizSpark—Turning today’s most promising Startups into tomorrow’s most successful businesses.BizSpark is an innovative new program that unites Startups with entrepreneurial and technology resources in a global community with a common goal of supporting and accelerating the success of a new generation of high-potential Startups.
H2O Networks is revolutionising the deployment and build of fibre optic networks. We have created the FS (Fibre Optical Cable Underground Sewer System) to meet the demands of 21st Century communications. We build bespoke fibre links, utilising the waste water networks, which allows us to be faster and more cost effective than the traditional methods. Not only that, but by using independent ducting, our network is secure and underpins business continuity. Our methodologies allow us to pass on the benefits to our customers and offer long term (up to 10 years) fixed prices and unrestricted bandwidth. H2O Networks - using the past to connect the future.






5 mins presentation by ThinSpace highlighting a specific problem it has. Through rapid Q&A, audience attempts to find answers within 10 mins.


Thinspace is a thin client manufacturer with a difference, providing high quality, customized thin client solutions, in addition to a wide range of market leading standard devices. In delivering added value, Thinspace takes thin clients beyond the corporate LAN providing complementary solutions such as the Promospace Digital Signage software and Network players. With up to 90% energy saving potential and significantly less waste (WEEE), Thinspace firmly believes that thin client computing (instead of PC) is one way we can work together to reduce the negative impact IT has on the environment. Thinspace is proud to have deployed solutions to highly reputable organization, BAA, NHS, Prudential Properties, Manchester University, Silent Night and Premier Foods to name but a few. With an open innovation model and a well-established operations platform proved to deliver optimal benefits to customers, our mission is to drive and facilitate the adoption of new technology in a cost effective and ecological manner.

ThinSpace - Presentation given at Northern StartUp DEMO 2 Thinspace announces fastest thin client to rival standard PCs Thin Client Range - TST600 - Fastest ThinClient in the market


More speakers and panelists will be added over the coming days and weeks

Ivan Farneti's picture

Ivan Farneti - Doughty Hanson & Co. Technology Ventures

Ivan has been an active venture capital investor in start-up businesses both in Europe and in the US for over 12 years. His investment interests include infrastructure and enterprise software applications, consumer Internet products and services, and mobile internet technologies. He currently serves on a number of portfolio company boards including Gomez (USA), Fenestrae (Hol), Handmade Mobile (UK), Mobango (Ita), (Ger), and he is an observer director on the board of (UK). He previously was a member of the Supervisory Board of Tridion (Hol) an enterprise software company acquired by UK-based SDL Plc in May 2007 for $94 million. Ivan joined Doughty Hanson Technology Ventures in 2000 from Deutsche Bank Venture Capital in London, one of the venture investment vehicles of Deutsche Bank, where he completed several investments in enterprise and infrastructure software, communication equipments and internet products and services companies. Prior to that he was a member of Deutsche Morgan Grenfell’s London-based TMT investment banking team advising leading European technology companies in corporate finance and M&A transactions. Ivan began his career at strategy and management consulting firm Bain & Co, where he worked both in Italy and in the US, for clients in the telecommunication, manufacturing and financial services sectors. Ivan holds a degree in finance and business management from the Università Commerciale Luigi Boccon in Milan, Italy, a degree from the Ecole Superieure des Sciences Economiques et Commerciales in Paris, France and a MBA from INSEAD, in France.

Bindi Karia's picture

Bindi Karia - Microsoft - VC/Emerging Business Lead + Microsoft BizSpark

indi is the VC/Emerging Business lead for Microsoft UK and is the UK-based member of the Emerging Business Team. She is responsible for managing BizSpark UK, and the UK Startup Accelerator Programme for 20 high potential start-ups, both initiatives where she focuses on how Microsoft can help drive success for leading edge and early-stage technology companies. She is also responsible for managing the relationships with the UK Investor Community, including Venture Capitalist, Angels and other Investor Organisations. Her previous role at Microsoft was as a Business Productivity Advisor, where she was responsible for managing relationships with the most influential business decision-makers in the UK Financial Services Sector. She worked closely with this audience to ignite enthusiasm and to deliver on the benefits and business value of investing in the latest Information Worker related technologies by highlighting the importance of ‘worker productivity’, from the CEO to the call centre, as critical to ongoing business success. Prior to Microsoft, Bindi worked as an Associate Director in Interregnum, a UK-based Technology Merchant Bank; as Business Development Manager at Trayport Ltd, a highly successful commodities trading technology start-up; as a Strategy Management Consultant at PwC Consulting; and as a Senior Business Analyst at Datamonitor. Having grown up in Western Canada , Bindi now lives in London, and her hobbies include competing in Adventure Races such as the Microsoft UK Challenge, running marathons/duathlons, and skiing. She also enjoys the vibrant life of a Londoner, and can be seen checking out the latest restaurants or live gigs which make this city a great place to live.

Simone Brunozzi's picture

Simone Brunozzi - Amazon Web Services Evangelist - Europe

Simone Brunozzi is a technology enthusiast, involved in IT and computing since an early age. He joined in may 2008 in the role of Web Services Evangelist, traveling across Europe and vicinity to showcase the innovative new solutions by Amazon Web Services and help developers build businesses and applications. He is following the “Cloud Computing” paradigm shift since 2006, and believes that it is going to replace the traditional computing model in a few years. Of Italian origins, Simone loves travelling, meeting people and connecting with them. He is a Linux and Ubuntu passionate, loves blogging on, and has interests in the environment, clean energies, and technology in general. Prior to joining Amazon, Simone had his own business focusing on web applications. He also served as a professor of Programming Languages and Compilers at Perugia University and worked as a network and system administrator at the University for Foreigners in Perugia. Simone has a Computer Science degree and spent six months at UC Irvine, California, where he studied the American approach to business and science. He gained early programming experience at the Ministry of Aerial Defense in Rome, Italy.

Roy Shelton's picture

Roy Shelton - Commercial Director - H2O Networks

A Senior Executive with a 20-year track record of consistent overachievement underpinned with excellent academic qualifications and a wealth of longstanding senior relationships within the telecommunications ,technology industries, government departments and the Venture Capital/ Private Equity and Analyst Communities. Spin out, merger and acquisition skills, and experience on an International level. Experienced in fund raising for early stage technology companies. Hands on management of Sales, marketing, contract negotiation of high value, long sales cycles and complex solutions. Management of worldwide resources.

Tim Barker's picture

Tim Barker, Senior Director EMEA - Product Marketing

I head up EMEA Product Marketing at Previously, I was a co-founder of Koral Inc. which was acquired by in March 2007. Specializes in Product Marketing strategy, execution and innovation; and Product Management & Leading tech teams to build great products.


Pay by Paypal before the event: 1. Student £10.00 - must show valid Student Union Card and must not be employed 2. Members £15.00 - must have signed up for Monthly Direct Debits. 3. Tech Start Up £25.00 - must be listed as a start up. If not contact Manoj today to have your company listed 4. All Others £30.00 VAT will be applied on top of above prices at prevailing rate. Payment at door for all - £40.00 - buy now to avoid paying more at door Click on thumbnail to download the relevant invoice (L to R: Student, Tech StartUp, Others and At Door)

Invoice: Northern StartUp 2.0 - Event Attendance - £10.00 - Students Only Invoice: Northern StartUp 2.0 - Event Attendance - £25.00 Tech StartUps Only Invoice: Northern StartUp 2.0 - Event Attendance - £30.00 - Others Invoice: Northern StartUp 2.0 - Event Attendance - £40.00 - Payment at Door

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Nysnver's picture

Can you please get in touch

Can you please get in touch with me by email regarding the advertising options you have on your site?

cloudberryman's picture

I wish I could attend to

I wish I could attend to talk about Cloud Computing and our product - CloudBerry Explorer that helps to manage Amazon S3 and CloudFront Services.


superuser's picture


What is stopping you attending?



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