Business Model Innovation Masterclass, 12th July 9:00am-1:00pm


Posted by corridorconnections on Wednesday 6th of July 2011 | 0 Comment(s)

Enhance the value of your business proposition by introducing new and innovative business models.

Innovation is still identified with breakthrough developments, such as the discovery of penicillin or the structure of DNA, but research shows that most innovation activity has been in incremental improvements to business models.

Many businesses fail to understand that product-based innovations are easily copied by competitors and made obsolete in a short period of time. Novel business models are much harder to replicate by competitors as they involve fundamental change to the way you do business.

Join us for this half day event and learn:

· why a business proposition based only on a novel product is unlikely to succeed for your company;

· the concept of business model innovation as a compelling aspect of your business proposition;

· the various aspects of the business model (e.g. revenue model) that can provide a true and lasting source of innovation.

Speakers are John Scott, New Media Partners, and Dave Crowther, Innovate with Confidence.

To Book: www.business-models.evenbrite.com . Contact corridor@mspl.co.uk or 0161 2324594. LIMITED PLACES LEFT.