Startups need to save money, plan now and its easy.

Posted by StewartTownsend on Tuesday 16th of September 2008 | 1 Comment(s)

I have been thinking a lot lately, I know that sounds daft in this online world, but having spent the last 8 months talking to Startups and listening to their perceptions of Sun and who we are, but also what do they need or are looking for to help support them Scale. Thus the conclusion is to help them save money now, but also to make sure they think about the future as well.

Thus Ive looked at essentially the core element of running a web 2.0 startup or a small SME, is the initial cost of hardware to get them started or that enables them to run the OS of choice and deployment stack. This seems a simple decision to me, but in my little world it would so I thought I would reveal some facts that I take for granted but to the outside world, may not be ever so visible.

Sun Sellls the GREATEST x86 (AMD/Intel) servers on the planet.....

There Ive said it, yes I feel better for that, and do you know why? Because its true, our servers are designed by engineers to work in an Enterprise environment and made to Scale, Perform and all at a low cost.  Backed by a service organisation that when you call them are a bunch of engineers who can solve problems not just ask mundane questions, but really know the product inside out, to me thats the most crucial element is the after service care.

Sun x86 servers support Linux, Windows, Solaris.

So you have your nice shiny box and want to virtualise it, run multiple OSs on there, do wonderful things ? Well yes you can, we can support you 24/7 globally. That means, one throat to choke, one number to call, one person to talk to, to resolve issues that are critical to your business NOW not in two days time, but also across multiple OS, yes our servers run most flavours of OS

Sun knows how to make stuff Scale, Reliable and Performance beyound measure.

So as a company for over 25 years we have been reknowned for Scaleable, Reliable systesm that can offer more performance due to our innovative $2bn investment in RD every year, we design and build our own OS updwards to hardware to do all of this, its in the blood and the mantra of the company, thats why the Top companies in the world run on Sun, its that simple this is what we do.

So how can we save you money ?

Via Startup Essentials, you gain access to Sun, its that simple, we can help you Build, Scale, and inject Reliability into your business  helping you increase performance through our knowledge and network. You are engaging with more than a IT vendor, you become part of Sun,  we are there to support you as a business, thats how Sun was born as a startup in the West Coast all those years ago.

 An example of beatiful LOW cost to you, Engineering

 X4150 Intel based Sun Server - Runs Solaris, Windows and Linux

1RU high - Less Density in a rackspace

64 gig of memory max - most machines in this area take 32gig only thus for a memory intensive application, you have to buy another machine and take extra hosting space and power, whilst with the Sun machine you dont. :-)

8 Internal Discs - lots of storage resouces available, meaning lots of speed as storage closer to the memory increasing performance, most of the competitors machines have less storage internally, up to half

4 GigE ports twice that of its competition, and if you are using this for virtualisation, the more network ports, the better for scaling.

Less power consumption, and as Dcentres charge on power as well now, this is key, each Sun Fire X4150's PSU is rated at 650W max!
…though it comes with built-in eLOM, more HDs, more PCI-e slots and more GigE ports!

Remote access built in, not an added feature these machines have been designed for Enterprise so rack and forget, dont physically touch them again and dont have to pay extra for the privelige.

So what does this mean in terms of saving money ?

Anything you do now, affects your future , any decision you make has an impact and thus if you are purchasing a server to host your companies crown jewels on, you want to make sure its Reliable, Scaleable, consumes as little power as possible and has performance and upgradeability out the box. Why ? otherwise as you grow most of your Capex will go on server upgrades and more hosting costs due to having to purchase an unnecessary box for more storage or memory, this is not music to the ears of your investor who is looking to keep costs minimal. Investors like to see a strong future business costs and how they will scale as the organisation scales, the more you reduce your capex on that, the more you get back.

Simple answer is WORK with Sun, this is what we do, we dont just sell stuff, we talk about it, design it, engineer it and help our customers do the same, so they can Build a Scaleable Optimised service to their customers and if there is a problem, they know that a global 24/7 Service team will fly into help resolve it.

Will I have to sell my house ?

Sun sells servers in the Startup Essential programme to Startups at a discounted rate to help them in those early days, the prices start from £400 for an entry level server, BUT more importantly you are buying something that is designed not to break, that will scale, if something goes wrong a team will fix it and make certain your business is back online ASAP, we understand time critical and mission critical...Work with Sun and grow into your dream today.


johah's picture

start up saving

These days most start-ups don't even need servers, you can have your services in the Cloud. 4Square and other notable startups have shown it can work!